James Coyne
Georgi
Words and Images can often give change to a meaning when displayed through advertisement. I recently saw an advertisement for Georgi liquor on the back of a public transportation bus which quickly grabbed my attention. The advertisement quickly caught my eye because there was a picture of a model showing off her bikini bottom next to the bottle of liquor. Most people know that Georgi is one of the cheapest, most unpleasant tasting liquors on the market, but perhaps due to its unique advertisement it continues to be a popular liquor. Companies make sales not only due to the product but also with strong methods of advertisement, and I feel as though this is the reason the Georgi brand is still a popular one.
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